Every number below is load-bearing.
Four employers, three continents, one repeated result: marketing and the revenue data behind it, turned into a single engine that a board can trust the numbers from.
1-2-Taste — Global Head of Marketing
Sep 2024 – present · B2B food-ingredients marketplace, EU & IndiaInherited a fragmented team running batch-and-blast campaigns with no automation or AI. Built and shipped an AI-driven campaign platform in four months.
ThoughtFocus — Canada Country Head
Apr 2022 – Mar 2024 · Toronto, reporting to CROBuilt a country entity from a legal shell — no payroll, HR, or office — into a functioning P&L, while continuing to run global marketing at the same time.
ThoughtFocus — India, Manager → Associate Director
Nov 2017 – Apr 2022 · Bangalore, reporting to CMO then CEOInherited a 2-person, website-only marketing team with no strategy, no KPIs, and no trust from sales. Left it as an 18-person function sales asked for by name.
Also stood up a Global Capability Center for a client — 40 headcount in Mumbai, live in six months — and built a proprietary capital-markets tool from idea into a $10M product over five years.
PlanetPro & IBM — early career
Foundational years — Salesforce ecosystem services, then Unica enterprise marketingThe origin of the builder thread: handed the hardest, least-defined problem in the room and asked to make it repeatable.
Revenue operations — built inside every marketing role
ThoughtFocus India & Canada · never its own title, always the operational coreThe CRM/MarTech data architecture built as a means to the marketing results above, not as a separate initiative — which is exactly why it’s the more load-bearing story for a CRO/CGO track.
The mechanics behind the numbers: double opt-in plus SMS/call validation at every data-entry point, monthly ping tests that route stale contacts into an automatic cleansing loop, and nudge campaigns used specifically to re-validate dormant records rather than let them silently decay.