Every number below is load-bearing.
Six employers, three continents, one repeated result: marketing and the revenue data behind it, turned into a single engine that a board can trust the numbers from.
1-2-Taste — Global Head of Marketing
Sep 2024 – present · B2B food-ingredients marketplace, EU & IndiaInherited a fragmented team running batch-and-blast campaigns with no automation or AI. Built and shipped an AI-driven campaign platform in four months.
ThoughtFocus — Canada Country Head
Apr 2022 – Mar 2024 · Toronto, reporting to CROBuilt a country entity from a legal shell — no payroll, HR, or office — into a functioning P&L, while continuing to run global marketing at the same time.
ThoughtFocus — India, Manager → Director
Nov 2017 – Apr 2022 · Bangalore, reporting to CMO then CEOInherited a 2-person, website-only marketing team with no strategy, no KPIs, and no trust from sales. Left it as a 26-person function sales asked for by name.
Also built a proprietary capital-markets tool from idea into a $10M product over five years.
PlanetPro — built India demand generation from scratch
~2014–2017 · Silicon Valley startup — Salesforce managed services & Cisco channel (Southeast Asia)Handed two business lines — Salesforce services and a Cisco switches/routers channel business — and asked to build India-based demand generation from nothing.
IBM — Digital Marketing Specialist
~2010/11 – 2013/14 · Business Analytics / Cognos, North AmericaStepped out of a research/analytics comfort zone into digital marketing — a first B2C-to-B2B transition, and the years that built the North American B2B market fluency later reused to stand up ThoughtFocus Canada’s nearshore model.
Nielsen — Customer Solutions Executive
~2009–2010/11 · FMCG retail-offtake analytics, IndiaOwned the harder half of Nielsen’s core measurement — not what a company shipped, but what actually moved off the shelf. Shaped go-to-market strategy for a major salted-snacks launch, provided sales intelligence behind a leading FMCG acquisition, supported India’s first entry into a new packaged-food category, and built the urban-penetration strategy for a leading personal-care brand — a relationship still live today. Selected for Nielsen’s Future Leaders program, youngest in a ~30-person cohort across Nielsen India.
Hansa Research — first job
~2009 (6–8 months) · Indian Readership Survey (IRS), pan-IndiaThe very first professional assignment: solo-owned the FM radio listenership module of India’s flagship readership survey, at a company just entering that measurement space at all — the origin story behind the FM radio coverage-overlap methodology detailed on the Frameworks page.
Revenue operations — built inside every marketing role
ThoughtFocus India & Canada · never its own title, always the operational coreThe CRM/MarTech data architecture built as a means to the marketing results above, not as a separate initiative — which is exactly why it’s the more load-bearing story for a CRO/CGO track.
The mechanics behind the numbers: double opt-in plus SMS/call validation at every data-entry point, monthly ping tests that route stale contacts into an automatic cleansing loop, and nudge campaigns used specifically to re-validate dormant records rather than let them silently decay.